About Us

Simon G:
The Story…The Man…The Company!

“Designing jewelry is an all consuming passion. It is my hobby. It’s my life.” Simon G

To fully understand and appreciate the beauty and the detail of Simon G jewelry it is
essential to be familiar with the passion to design and the desire to create that
consumes Simon G., the person.

In the Armenian culture of Simon Ghanimian’s childhood, every young man learned that
you never go hungry in life if you develop and possess a skill to create, build and fix
things with you hands. The more refined the skill, the more success in life and the
more pride you bring the family name.

Whether the skill is woodworking, tailoring, or crafting pieces of fine jewelry, Simon’s
parents instilled three lasting values. First, make each piece with the same love and
pride as if you were making it for yourself. Second, make it to be enjoyed by future
generations, withstanding the test of time. You are not simply making jewelry; you are
creating a lasting legacy. Finally, always possess the humble heart of a servant.
After all, the receiving is in the giving.

It is against this backdrop of old-world tradition and the pursuit of perfection that
Simon G. built one of today’s leading fine jewelry brands. Each piece of jewelry is
lovingly made as if it were being custom created and fashioned with the person in mind
whose destiny it is to wear the piece. Every piece that bears his name must possess the
same beauty of detail on the bottom and sides of the piece as the top. It is this pride of
artisanship that sells the first piece. It is the pride of ownership that keeps the customer
wanting to collect more. In Simon G’s modern work shops, some of the most innovative
designs are born, and then developed into superbly crafted pieces of jewelry.